Proposition Development

How do you get from ideas to propositions?

Propositions are how you access opportunity spaces. Propositions are the promises made to customers that are valuable enough to part with money. Compelling propositions are built with great care and are constructed on unmet needs and sustainable business models.

How does Lucid Futures help you build better propositions?

Proposition development lies at the heart of Lucid Futures. We give you experience, process and tenacity. Experience means we can smell a strong proposition quickly, but robust processes and templates will ensure you get there too. Sometimes a proposition looks strong but is undermined by a weak business model or poor commercials. This is where tenacity comes in. We will support you until the magic ingredients are found.

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